商科論文當(dāng)中最常見的7P理論，希望幫到你：
01 Product
產(chǎn)品：branding, quality和customer service
重點(diǎn)分析：
What to sell?
Is there a market?
Is there enough demand in the market?
What are you actually selling?
02 Promotion
促銷因素，marketing communication
分析重點(diǎn)
What kind of information to communicate?
The best way of communication?
What budget do you have?
What message do you want to communicate?
To who?
What is the best way to communicate to them?
What measures to know if you have been successful?
03 Price
價(jià)格，positioning和payment methods，可將value-added elements加入分析
分析重點(diǎn)
Where is it sold?
Retail outlet?
How will distribution affect the cost?
Pop Up you create?
Online?
How will the distribution of your product affect cost/pricing?
Wholesaler, reseller, sales agents?
Postage?
04 Place
渠道，trade channel和sales support
分析重點(diǎn)
Price of production/delivery
Online seller fees
Profit margin
All on the financial spreadsheet
Retailer rebates
Storage & stock control
05People
人員，recruitment和training skills
分析重點(diǎn)StaffCustomersStaff
Face of your brandBehaviours reflect values
Maintaining your relationships
Extending your relationships
06 Process
過(guò)程
分析重點(diǎn)How to deliver the product or service?
Customer journey touch points
Maintain high standards of customer care
07 Physical Evidence
有形展示
重點(diǎn)分析product packaging和online experience
Make the right impression through
Your workplace
Retail outlet
Website
如果你在essay寫作上有什么困難的話，在此完全是可以找班長(zhǎng)來(lái)幫忙的哈~
2023-02-13
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