商科論文當中最常見的7P理論，希望幫到你：
1、Product
產(chǎn)品：branding, quality和customer service
重點分析：
What to sell?
Is there a market?
Is there enough demand in the market?
What are you actually selling?
2、Promotion
促銷因素，marketing communication
分析重點
What kind of information to communicate?
The best way of communication?
What budget do you have?
What message do you want to communicate?
To who?
What is the best way to communicate to them?
What measures to know if you have been successful?
3、Price
價格，positioning和payment methods，可將value-added elements加入分析
分析重點
Where is it sold?
Retail outlet?
How will distribution affect the cost?
Pop Up you create?
Online?
How will the distribution of your product affect cost/pricing?
Wholesaler, reseller, sales agents?
Postage?
4、Place
渠道，trade channel和sales support
分析重點
Price of production/delivery
Online seller fees
Profit margin
All on the financial spreadsheet
Retailer rebates
Storage & stock control
5、People
人員，recruitment和training skills
分析重點StaffCustomersStaff
Face of your brandBehaviours reflect values
Maintaining your relationships
Extending your relationships
6、Process
過程
分析重點How to deliver the product or service?
Customer journey touch points
Maintain high standards of customer care
7、Physical Evidence
有形展示
重點分析product packaging和online experience
Make the right impression through
Your workplace
Retail outlet
Website
2023-02-08
2022-06-29
2022-11-21
2022-10-07
2023-04-04
