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國(guó)外大學(xué)商科的論文怎樣可以獲得高分？

商科論文當(dāng)中最常見的7P理論，希望幫到你：

1、Product

產(chǎn)品：branding, quality和customer service

重點(diǎn)分析：

What to sell?

Is there a market?

Is there enough demand in the market?

What are you actually selling?

2、Promotion

促銷因素，marketing communication

分析重點(diǎn)

What kind of information to communicate?

The best way of communication?

What budget do you have?

What message do you want to communicate?

To who?

What is the best way to communicate to them?

What measures to know if you have been successful?

3、Price

價(jià)格，positioning和payment methods，可將value-added elements加入分析

分析重點(diǎn)

Where is it sold?

Retail outlet?

How will distribution affect the cost?

Pop Up you create?

Online?

How will the distribution of your product affect cost/pricing?

Wholesaler, reseller, sales agents?

Postage?

4、Place

渠道，trade channel和sales support

分析重點(diǎn)

Price of production/delivery

Online seller fees

Profit margin

All on the financial spreadsheet

Retailer rebates

Storage & stock control

5、People

人員，recruitment和training skills

分析重點(diǎn)StaffCustomersStaff

Face of your brandBehaviours reflect values

Maintaining your relationships

Extending your relationships

6、Process

過程

分析重點(diǎn)How to deliver the product or service?

Customer journey touch points

Maintain high standards of customer care

7、Physical Evidence

有形展示

重點(diǎn)分析product packaging和online experience

Make the right impression through

Your workplace

Retail outlet

Website

2022-05-10
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